By Thursday Bram There’s no formula for a perfect portfolio. There’s no format that’s guaranteed to land you clients, as long as you follow it. However, there are certain questions that a prospective client has in mind when he’s looking for a web designer. If your portfolio can supply the answers a client wants, you can improve your portfolio’s ability to convince a client and land a new project.

If you’re going to use color effectively in your designs, you’ll need to know some color concepts and color theory terminology. A thorough working knowledge of concepts like chroma, value and saturation is key to creating your own awesome color schemes. In Part 1: The Meaning of Color of our color theory series, we covered the meanings of different colors. Here, we’ll go over the basics of what affects a given color, such as adding [...]

Color in design is very subjective. What evokes one reaction in one person may evoke a very different reaction in somone else. Sometimes this is due to personal preference, and other times due to cultural background. Color theory is a science in itself. Studying how colors affect different people, either individually or as a group, is something some people build their careers on. And there’s a lot to it. Something as simple as changing the [...]

By Aaron Griffith Good business relationships rarely just happen. While a smitten designer and their starry-eyed client may start out well with a “honeymoon” of a successful initial project launch, things can get rocky fast. The once-anticipated phone calls requesting new designs that used to be welcomed are now dreaded, and the previously infrequent and brief revision requests are now hostile diatribes critiquing every aspect of a submitted project. Truly, if you thought that hearing [...]